Who is this course for?

• Makers, artists, and crafters looking to turn their passion into a business
• New business owners who want to fine-tune their brand and marketing strategy
• Anyone struggling with pricing, selling, marketing, or growing their handmade business

Introduction Video

What You’ll Learn in the Course

This course includes videos, written lessons, and real-life examples to guide you through every step of the journey. I cover everything from branding and social media marketing to how and where to sell your products (both wholesale and retail).

STEP 1: BUILD YOUR BRAND

• Turning Your Craft Into a Business
• Find Your Why: The Passion & Purpose Behind Your Business
• Branding: The Heart of Your Business Identity
• Brand Like a Boss: Choosing the Perfect Name
• Make Your Mark: Logos & Style Guides

STEP 2: MAKE & PRICE YOUR PRODUCTS

• From Maker to Market: Manufacturing, Packaging, & Pricing Considerations
• Price it Right: Finding the Sweet Spot for Your Products

STEP 3: MONEY, TAXES, & LEGAL STUFF

• Legally Form Your Biz
• How to Get Paid

STEP 4: OPEN SHOP & START SELLING

• Vendor Events Made Easy: How to Sell More & Stand Out
• From Maker to Market: How to Get Your Products in Retail Stores
• Online Selling Made Simple: The Best Ways to Get Started

STEP 5: MARKETING YOUR BIZ

• Social Media Tips: How, Where, & When to Play
• How to Run a Paid Instagram or Facebook Ad
• Design Like a Pro: Creating Eye-Catching Graphics For Your Business
• Crafting Your Online Presence: Best Website Options for Arts & Crafts Businesses

Bonus Materials

• Business Resources List
• Business Launch Checklist
• Dream Big Mini-Course
• Membership to Crafters Connection Community, our private class chat, & ongoing networking with other artisan entrepreneurs

Instructor Bio

Howdy! I’m Tricia Elizabeth, an award-winning graphic designer, seasoned artisan entrepreneur, and business owner with over 20 years of experience in the creative industry. I began my journey with a brick-and-mortar scrapbooking and paper arts store before launching Lizzie Anne Designs, a rubber art stamp company that wholesaled to boutique craft shops across the U.S., Australia, and the U.K.

Today, I run Spicewood & Rose, a thriving artisan business specializing in screen-printed tea towels, illustrated greeting cards, stickers, and home goods. Spicewood & Rose has earned 400+ five-star reviews on Etsy and has been ranked in the top 5% of Etsy shops. Spicewood & Rose products are  stocked in several retailers across Texas.

With a BFA in Graphic Design and a Master’s in Business Creation (MBC), I combine my  creative expertise with business acumen. Beyond my artisan ventures, I am the partner and Creative Director at a digital marketing agency in Austin, Texas, where I help brands stand out through innovative design and strategy. I’ve also taught digital marketing courses at the University of Texas at Austin.

I am the proud recipient of several Stevie Women in Business Awards for Startup of the Year and Women in Technology.

Learn more about me on LinkedIn >

Ready to turn your craft into a thriving business?

Let’s get started! Sign up today for only $29.99 and start your journey to success.